#promotion #marketing #trafficspikes
Traffic spikes
Problem:
- Spikes during marketing promotions with videos
- company often not prepared for the extra traffic
- Also server can slow down
- Hindered performance of the website which is harming the brand
Solution:
- Setting up an early warning system using simulated user monitoring systems
- E.g. = “NeoSense” -> helps to see when traffic is impacting transactions before users are affected
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