Problem:
- Name of website can affect its performance -> HTML title tags are essential. Tags sum up the entire content of the website to major search engines (Google). A lack of specificity in the domain name can lower its visibility. Some site owners use the same title throughout their website -> Google looks for duplicate title tags and pares them. In worse cases the web site can lose traffic in this way.
Solution:
- Doing a name search as “site:yourdomain.com.” Analyze your website with: Google Search Console (aka “Google Webmaster Tools”). This gives information on HTML errors, missing title tags, duplicate meta descriptions, missing descriptions etc.