tracking
Track content usage
Having some stuff on the internet means that other people (or more commonly: the computer programs of other people) copy that content. This might be bad for you if you are worried of the specific copyrights or loose revenue. This might be good if you want to distribute information. However, in both ways you might be interested in who is copying this information from you. Some sites might hotlink or embed your content in their websites (e.g. this might be the case when it comes to images). You can typically detect such things in the logs of your webserver or your web analytics tool. It get‘s more complicated when somebody simply copy & pastes the content from your site. For images, you can use watermarking but for plain text, you have no chance (at least no one that I can imagine), either for a visual or digital signature, since it‘s just ASCII. I‘m looking for a way or tool which crawls the internet for specific keyword combinations, such that i‘m enabled to find people who actually copy textutal content that was originally produced by myself.
Tracking the source of visit of our website
As a company or the owner of a website, it is necessary to understand the characteristics of our visitors. The information could be useful to enhance the website itself, or even to create a targeted advertisement. These information including the location and the source of the user visit.
In the other hand, the statistics of each page in our website are also important. For example: how often user visit the particular page, which page is the most visited page, where the user usually navigate from one page to another.
Then the question remain: how can we gain these information in a nice, simple and easy way?
